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CHARACTER DESIGN INFOGRAPHIC MOVIE
The typography represents the movie posters and again has much thought and consideration to express the meaning of each archetype. A lot of consideration and effort has been poured into each of these ‘posters’. Each individual archetype is designed in the style of a movie poster to reflect the reference to screenwriting. The design has a strong header that gets attention and delivers the title immediately. With a focus on screenwriting the content offers a breakdown of each archetype with their motto, goals, strengths and weaknesses.

Rebels, Rulers and Magicians, Oh my! A guide to character archetypes infographic from Point Park University highlights the 12 archetype. Carl Jung defined 12 primary archetypes that are timeless representations of humanity and therefore find their way into all storytelling. Traditionally, storytelling has been the exclusivity of the writer and marketers are borrowing their traditional storytelling techniques to enable them to craft better copy for their clients.Īrchetypes are a fundamental feature of a story and every narrative has them. A brand can be perceived as authentic (another huge buzzword) if they are honest and transparent about their business and their motives by ‘lifting the skirt’ and showing the world what they are made of. The term ‘storytelling’ is a huge current trend in online marketing.
